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It has to be said…

2024 is different.

It’s not business as usual anymore.

The past year has been pretty rough for many online businesses.

The client “gold rush” created by the pandemic has ended.

Tech, social platforms and AI tools keep changing their algorithms and forcing us into pay-to-play models.

Consumers and customers are more choosy with their time and financial investments, which means it’s taking longer to find clients and make sales.

And if you’ve struggled to start or grow your business, you’re not alone.

But here’s the thing.

Running a business is not difficult. Even in today’s market.

I’m resetting my biz and increasing my revenue and profit by going back to business basics:

• not getting distracted by shiny objects or one-size-fits all solutions

• leveraging tried-and-true, timeless marketing practices

• dialing in my business foundations

The BEST back-to-basics business foundations program out there is Marie Forleo’s B-School.

I’m digging back into my course portal to dial in my foundations and simplify my marketing and sales systems, so I can continue to grow my business and impact.

And I’d love for you to join me…

What is Marie Forleo’s B-School & is it worth it?

(TL;DR: B-School is one of the best investments I’ve ever made)

B-School is an online learning program created by Marie Forleo, a successful serial entrepreneur, public speaker, and author.

This summer, she’s launching a 4-week summer school intensive for new and seasoned entrepreneurs who want a roadmap to start and grow a successful business.

I joined waaay back in 2018. It was the first investment I made in my business. And it’s turned out to be one of the best!

But I gotta admit, I followed Marie for over a year before I joined the program.

I watched as she promoted B-school in 2017 and I thought - pffft - all this stuff is available for free. I don’t need to join this program. I can find everything I need on the internet and start my business on my own! Right?!

By the end of 2017, I was no further along in launching my business.

I knew I needed to follow a curriculum, I needed some accountability, and I wanted a community - because at the time I knew very few people in online business or entrepreneurship.

So when Marie promoted B-School in 2018, I jumped in. I was 42, with 2 little kids at home, and I had a day job.

And as I’ve said before, it was one of the smartest investments I have ever made.

B-School gives you the steps and strategies to create a successful, and super chill, business

What’s covered in B-School?

As soon as I joined, I was impressed with the course platform.

It was beautiful. It was organized. It was intuitive. I could easily find my way around.

Summer B-School is delivered over 4 weeks. It gives you a proven blueprint for building your business. It provides foundational curriculum to help you fast-track your growth and avoid the endless hamster wheel of trial and error.

And here’s the thing.

There are so many steps and things you need to do when you’re starting or running a business.

It’s easy to get overwhelmed.

So I loved how B-School drips out the content and information, week-by-week.

B-School Curriculum

Who is B-School for?

B-School is designed for:

• brick-and-mortar businesses - like indie bookstores, record shops, and boutiques who want to develop an online presence to support your brick-and-mortar business

• service-based businesses - like bookkeepers, designers, financial planners, and copywriters, like me who want to create a strong online presence or work with clients globally

• creative entrepreneurs - like artists, writers, photographers, floral designers who struggle to market and sell their gifts, but know it’s an essential to getting your beautiful art into more spaces

It’s great for people who are creative and driven, and not afraid to take action.

B-School is perfect for newer entrepreneurs AND more seasoned ones who want to dial in the foundations to be able to scale and grow more effectively.

B-school is a brilliant program for Gen X women who want to start or grow their businesses

Here’s why.

Marie Forleo is a Gen Xer, so you’ll LOL at her references and jokes. She’s mature and understands how important it is to build a business that supports your life, and not the other way around.

Gen Xers like me are probably a little more analog. Some of the online stuff and tech might feel a little overwhelming. But B-School breaks it all down for you in beautifully simple steps that are easy to understand and follow.

Who is B-School NOT for?

B-school is not for anyone expecting to get rich quick. This is not a system you buy into and start selling, like a pyramid scheme. It’s a curriculum and training to provide you guidance on how to grow your own business. If you’re a product-based business, you may get some value from B-School, but TBH I can recommend other programs better-suited to product makers and sellers.

If you’re looking for 1:1 business coaching, this ain’t it. It’s an online DIY training program.

BUT! if you’re looking for some 1:1 support, read on, because I’ve curated a special Bonus package to give you additional support if you choose to join B-School.

Snag this sanity-saving B-School Bonus Bundle, designed specifically for Gen Xers

Clearly, I’m a big fan of B-School.

It gave me the confidence and skills to start a business at 42 - that’s still going strong today. Running my own business gives me the TIME FREEDOM I need to be there for my kids AND help with our aging parents.

And the money’s pretty rad, too. I average around $200k per year, and in the past year, my business crossed the million dollar mark in lifetime revenue. An amazing feat I NEVER would have thought possible.

If you crave a business that leverages your expertise, allows you to set your own hours, and generates great revenue, B-School will you give the back-to-basics foundations you need to create it.

If you choose to join using my affiliate link, I’ll include this fab Bonus Bundle at no extra cost to you.

Here’s why I hand-picked these bonuses.

Because, when you run a small business, you face 2 big challenges:

1. There is a crap load of copy you need to write. When you join B-School with my Badass Bonus Suite, you’ll receive sanity- and time-saving resources to help you write copy faster and more effectively.

2. Starting a small business, especially when you’re a Gen Xer, is scary AF and a bit of a mind-bend. So I want to create a community and a safe space for other women who are going through B-school together - to give you support, community, and a few laughs.

So if you join B-School through my affiliate link, you’ll receive these sanity-saving bonuses:

(and maybe I’ll include a banana clip for fun)

The Build A Chill Business Bundle

Receive a step-by-step checklist of all the tools and tech I used to set up my business. This will help cut down on the mental fatigue of decision-making and allow you to jumpstart your business faster. If you want to grow a very low-key, low tech, chill business, this is for you. (Value: $350)

Quick-Start Copy Collection

This is a collection of premium plug-n-play copy templates to help you write the foundational pieces you need for your business. (Value: $1100)

You’ll get templates for

• Web copy including Homepage and About page.

• Dinner Party Framework for writing an email Welcome Sequence that sells.

• The Low-Key Launch Formula so you’ll be ready to promote your services or have a sale

The Joy of Copy Club

I’m also going to gift you 1 month inside the Joy of Copy Club, which is my premier copy coaching program - so as you continue to move forward with growing your business, you will have ongoing support and coaching to help you write your copy. (Value: $500)

The Breakfast Club (for Gen X B-Schoolers)

This is a special community I’m launching just for new B-School students. We’ll meet 1/week in the morning for a group Zoom call. It’s your chance to ask any questions, get support, and be in community with other rad women going through the program with you. We start when B-School begins and meet for 3 months. The Breakfast Club will give you the community and support to help you build a chill business. (Value: $900)

I’m an affiliate, and will receive a referral fee from Marie Forleo’s company should you choose to invest in B-School using my special link.

Want all that awesomeness?

Summer B-School is open until Friday July 26

Meet your hostess with the mostess

Questions Fact Finders (like me) might have:

“You know, Kim, you’re so much more than ‘just’ a copywriter”

… and other things people say about working with me

If you feel the call to share your voice, expertise and mission with the world:

If you’re a service-provider, consultant, coach or professional, and you run your own business (or want to) - but you're not finding the success, freedom or money you desire…

… it’s probably time to push reset and go back to basics.

Join Summer B-School, and together we’ll dial in our business foundations, simplify our marketing and sales systems, and rekindle our passion and purpose.

The world needs to hear your beautiful voice. It needs your expertise and gifts.

And you deserve to run a freedom-based business that’s mission-driven and still makes great money for you and your family.

Let’s do this together!