76: 10 scroll-stopping hooks to get more engagement on your emails and posts
If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing.
The hook.
In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts.
If you're not familiar with hooks, they are one of the most important parts of your copy. When you think of the anatomy of an email, a social post, or a video script, it generally goes hook body, call to action.
Now, there are several hook formulas you can use. But, I've compiled ten of my personal favorites here.
Topics We Cover in This Episode:
What is a good hook in your copy? Here's what you need to know
How you can lead with something awesome and juicy that your audience wants
How you can use a cliffhanger at the start of your email
The power of quotes in your emails
The best, but overused, prompt to use to hook your audience
How to ethically tap into fear in your copy
The promise that counts
How to wow your customers with data
Why being a contrarian can be a good thing
We love a success story! How to use this in your emails
My personal favorite hook for your emails
You’ll notice that many of them are a combination of several hook formulas. Remember, you could have an amazing email or post or video script, but if you don't hook your readers right away, they won't pay attention.
Now, I have a challenge for you! Start to pay attention to the copy that causes you to stop the scroll. Notice which subject lines or lead lines of copy hooks you and gets your reading on. Can you figure out which hook formula the writer used? Keep a swipe file or an example file of hooks that caught your attention!
Additional Resources
Follow & Review
Are you following the podcast? I want to encourage you to leave a review and follow today so you don’t miss any future episodes.
I would also appreciate it if you would leave me a review on Apple Podcasts or Spotify! I read each of them, and they help me make sure I am providing the content you love to hear! Plus, you get to pay it forward because it will allow other listeners like you to find the podcast!