Kim Kiel

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76: 10 scroll-stopping hooks to get more engagement on your emails and posts

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If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing.

The hook.

In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts.

If you're not familiar with hooks, they are one of the most important parts of your copy. When you think of the anatomy of an email, a social post, or a video script, it generally goes hook body, call to action.

Now, there are several hook formulas you can use. But, I've compiled ten of my personal favorites here.


Topics We Cover in This Episode:

  • What is a good hook in your copy? Here's what you need to know

  • How you can lead with something awesome and juicy that your audience wants

  • How you can use a cliffhanger at the start of your email

  • The power of quotes in your emails

  • The best, but overused, prompt to use to hook your audience

  • How to ethically tap into fear in your copy

  • The promise that counts

  • How to wow your customers with data

  • Why being a contrarian can be a good thing

  • We love a success story! How to use this in your emails

  • My personal favorite hook for your emails


You’ll notice that many of them are a combination of several hook formulas. Remember, you could have an amazing email or post or video script, but if you don't hook your readers right away, they won't pay attention.

Now, I have a challenge for you! Start to pay attention to the copy that causes you to stop the scroll. Notice which subject lines or lead lines of copy hooks you and gets your reading on. Can you figure out which hook formula the writer used? Keep a swipe file or an example file of hooks that caught your attention!



Resources Mentioned

Follow Neal O'Grady, Master of Hooks, on LinkedIn

Grab the 10 Scroll-stopping Hook Formulas PDF Cheatsheet



Additional Resources

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