130: 10 simple ways to share your values in your business and marketing (and why it’s important you do)
How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.
From small, quiet steps to bigger, more visible moves, I’m sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let’s get brave, my friend!
Topics We Cover in This Episode:
Why values-based businesses aren’t just ethical—they’re unforgettable
One overlooked place to share your values that builds instant trust
A 2-second way to show you’re a safe space for marginalized communities.
How to leverage your marketing to amplify diverse voices (without overthinking it)
Real examples of brands using their values to drive loyalty and sales
A fresh way to make your website more inclusive and aligned with your mission
The surprising ripple effect of sharing what you believe in—even in small ways
To dive deeper into the strategies and examples I shared in this episode, be sure to explore the resources section for additional inspiration. These resources offer real examples to help you align your business with your beliefs.
Resources Mentioned:
Listen to Claire Pelletreau’s podcast and her use of pronouns
Check out the values statements in the footers of Carrie Roseman’s and Simplify, Simplify’s websites
View CoordCrew’s Value Statements on their About page
See Brittney McBean’s values statement on her contact form
Explore equity and anti-racist resources on my workshop page
Additional Resources
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