Kim Kiel

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114: 20 Tiny habits that help me build a successful small business as a copywriter

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In this episode, I’m introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales.

To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and other content.

I’m sharing the 12 ways I come up with content even when I feel like I’m fresh out of ideas and inspiration. From my secret weapon (the Joy of Copy Cards) to leveraging tools like AnswerThePublic and ChatGPT, I'm giving you a peek into my content creation toolkit. But it's not just about the tools – I also dive into mindset shifts and habits that can transform your approach to content ideation.

If you've ever found yourself spinning wheels when it comes to content ideas, this episode is for you!You've probably heard the supposed secrets to small business success: posting 5 times a day on Instagram, going viral on TikTok, adhering to a strict 5 am morning routine, or constantly churning out new digital products. But are these really the keys to small business success?

As someone who's built a highly profitable and surprisingly relaxed service-based business that's generated over a million dollars in lifetime revenue in just 6 years, I can confidently say I did NONE of those things.

Instead, I developed a handful of habits that have allowed me to run a successful, laid-back business that provides both a comfortable work-life balance and a solid monthly income.

In this episode, I'm sharing the 20 Tiny Habits that helped me build a thriving small business as a copywriter. These are practical, actionable tips that can help you achieve success without sacrificing your sanity or personal life.


Topics We Cover in This Episode:

  • A simple daily routine that significantly impacts professionalism and mindset

  • How to optimize your workspace with this surprising hack for maximum productivity

  • An effective strategy for scheduling client meetings to improve workflow

  • A small but impactful ritual that will add joy to your workday

  • A practical technique to overcome writer's block and start writing faster

  • The mindset shift that turns business challenges into exciting experiments

Of course, I don’t practice all of these 20 Tiny Habits all the time. Depending on what’s going on in life and business, I might prioritize some activities over others - so keep that in mind!

I hope this episode has inspired you to adopt one or two of them yourself!

Wanna pick my brain? Here are two ways you can: 

  1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email, and background info for context.

  2. Send me a text. When you click this link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.


Resources Mentioned

Find links to things I mention in this episode

Episode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink

Episode 5: The Mary Poppins of copy formulas - “Practically perfect in every way” (AIDA)

Episode 13: How to write a compelling sales message without being cheesy or sleazy

Check out Rose Han’s YouTube video - 20 Tiny Habits that made me Rich

Additional Resources

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