Kim Kiel

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23: 5 crucial copywriting trends for 2023

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Happy New Year!

Because it’s the first episode of 2023, I thought it would be a great time to talk about the copywriting trends for the year ahead. These trends will undoubtedly have an impact on your business, how you market, how you launch, and what to expect for sales.

So in this episode of ill communication, I’m sharing the top five crucial copywriting trends for this year. It’s my intention that you can leverage these trends right now as you’re making your 2023 business plans.

The days of clickbait, bro marketing, and cheesy sales tactics are winding down. Consumers are becoming way more savvy and way more choosy about whom they invest with, so it’s important to keep this in mind as you plan your year.

There’s a lot of buzz around things like AI-generated copy, marketing strategies, content writing, and so much more. So in this episode I’m sharing what you need to know.


Topics We Cover in This Episode:

  • AI-generated copy

  • Personality driven brands

  • Old-school content writing

  • Email marketing

  • Honest and ethical marketing


And there you have it! The five upcoming copywriting trends for 2023. These trends will help you get a head start on 2023. I’m curious, do you agree? Disagree? Let me know!

I would love to know what content you would like to hear more of on this podcast. Will you take a few minutes to fill out the Lister Feedback Survey? You can fill it out anonymously or you can leave your name and email for a chance to win a free copy audit and a Joy of Copy Recipe Card Deck valued at $1100!


Resources Mentioned

Check out the Amplify Voice Guides

Optimize your email episode 10

Optimize your email episode 11

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