78: Are email newsletters still effective in 2024? Email best practices for small businesses.
In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024.
I’m referring to your email marketing and email newsletters.
I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working.
Plus, I need to alert you to some big changes with email marketing and deliverability that are coming up that you need to know about.
Topics We Cover in This Episode:
Whether email marketing and email newsletters are still worth your time
Why it’s crucial that you diversify your marketing streams
The difference between different types of email marketing
How often you should be sending emails (hint: it’s more than you think!)
What the data says about what types of emails you should be sending
The best email service provider to use
The new rules you need to be aware of this year
I hope you enjoyed this episode. Email marketing is still very relevant and important for small businesses in 2024. If you need help with finding out how to write email newsletters people love to read, or you want someone to write your emails for you - please reach out to me! I have a few different ways I can support you to make sure you’re getting the most ROI from your email marketing.
If you haven’t done it yet, you should totally subscribe to my email list. It’s the VIP Copy and Cocktails Club and you can sign up at kimkiel.com/newsletter.
Resources Mentioned
Learn about email marketing statistics
Learn about plain text vs. HTML emails
Learn about the pros and cons of text-based emails
Why you shouldn’t send image-only emails
Learn the new email deliverability rules
Watch Cheryl Rerick’s deliverability webinar
Additional Resources
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