Kim Kiel

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62: Calling BS on these copywriting myths & misconceptions

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Wondering what it really takes to write compelling sales copy? There’s a lot of false information floating around out there, and I’m here to tell you not to believe the lies!

In this episode of ill communication, I’m calling bullshit on a few myths and misconceptions business women have about writing copy.

Recently, I've been hosting a great group of savvy women in business inside an event called the Sales Email Sprint. Inside the sprint, I'm teaching some tips about email marketing, like how to write emails people want to read, how to boost open rates, and how to write a compelling sales email sequence. Through it all, I'm leveraging the Joy of Copy method, which combines constraint with copy recipes to help you write compelling sales copy fast.

What's amazing and so inspiring to me is how many women are having major aha moments and massive breakthroughs in this process!

It's because many of these women have believed a myth or a misconception about writing copy. So today I want to bust those myths in case you, too, might be believing the lie.


Topics We Cover in This Episode:

  • The top myths about copywriting that women have got to stop believing

  • How long it really takes to write your copy

  • How formal should your writing really be?

  • The secret to becoming unstoppable when it comes to writing copy

  • What you need to know about copywriting formulas


So those are a few of the myths and misconceptions women have that get in the way of writing sales, copy, and marketing themselves. And it's what we tackle every week inside the Joy of Copy Club! Doors will be opening soon to welcome new members to the club. If you're curious about joining or want to grab one of the remaining spots before it goes public, please reach out to me and we can have a little backroom chat.

I hope your bullshit meter is primed and that you can call bullshit on any of the thoughts, myths, and misconceptions you might have about what a badass you really are!


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