134: Challenge Solution Result - a powerhouse formula for telling your story and showcasing client case studies
What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas that belongs in every marketer’s toolkit—Challenge, Solution, Result (CSR). This versatile structure is perfect for your welcome email sequence, sales emails, and even social media posts. Whether you’re telling your own story or showcasing client success, CSR helps you build authority, provide social proof, and write content that sells—without feeling salesy.
If you caught my last two episodes on mastering your high-ticket message, you’ll recognize CSR as a powerhouse for selling premium offers. But it’s not just for high-ticket sales—it works for any offer, anytime. In this episode, I’ll break down the formula, give you a real example, and challenge you to try it out today. Let’s dive in!
Topics We Cover in This Episode:
The key copywriting formula you must have in your marketing arsenal
How to use CSR to craft compelling case studies and client stories
Why social proof and authority are non-negotiables in copy that converts
A breakdown of the three-part structure for maximum impact
The biggest mistake people make when sharing results (and how to avoid it)
Where to use CSR in your business for quick wins
A simple challenge to help you implement this formula today
Set a timer for 10 minutes and write an email or post using the CSR Formula. Don’t overthink it. You will be shocked by how much you will write in a short time when you’re using a recipe like Challenge, Solution, Result.
Resources
Listen to the 2-part series on Mastering High Ticket Messaging:
Listen to episode 76 to find out how to create scroll-stopping hooks for your content
Download the Hook formula cheatsheet
Checkout the fun clothes at CoordCrew
Additional Resources
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