34: Confessions of a "failed" launch (Part 1)
Ready for some transparency?
In this episode of ill communication, I’m pulling back the curtain on an affiliate promotion I did for B-School, Marie Forleo’s premium business course.
I’m breaking down what worked for me and what didn't work for me in the hopes you can find some insights that you can take with you into your business or your next promotion or launch.
The name of this episode is a little cheeky because while these numbers may look like a flop to some, I don’t consider it a “failure” at all. I'm actually super proud of how I managed to pull together an affiliate promotion for such a huge program in a very short amount of time.
This is part one of a two-part series where I share a behind-the-scenes look at this promotion. In part one, I’ll tell you what worked in this launch. Next week, you’ll learn what didn’t work and what I plan to do differently next time.
Topics We Cover in This Episode:
Why I chose to become an affiliate for this program
Why I decided to have a low-key, lazy launch
How I leveraged ads, email marketing, and podcast promotions
The most successful thing I did in this launch
My final results
How to use these strategies for your own launch
If you’re thinking about testing out a new offer, trying a new launch, or just looking for new ways to promote yourself or your business, consider these low-key launch strategies.
Curious about B-School? Visit www.kimkiel.com/bschool or listen to episode 28.
You can learn more about running ads during your promotion with Claire Pelletreau's Absolute FB Ads Course. If you want to learn more about my podcast platform, check out Buzzsprout here.
If you’re enjoying the show, make sure to subscribe to the podcast so you don’t miss a single episode!
Resources Mentioned
Check out Claire Pelletreau’s Absolute FB Ads Course
Use Buzzsprout for your podcast
Additional Resources
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