35: Confessions of a “failed” launch (Part 2)
In the last episode of ill communication, I shared part one of my two-part series where I shared reflections on what worked in my low-key lazy launch to promote Marie Forleo’s B-School program.
I shared a behind-the-scenes look at how I leveraged some existing assets in my business, like my email list and podcast to basically experiment and test this promotion without spending all kinds of money and investing oodles of time in it.
You'll hear what worked really well for me to have the successes and wins I saw, which weren't just B-school signups. If you haven’t tuned in yet, make sure to check out that episode first.
In this episode, I’m sharing part two of the series. I'm going to share with you the things that did not go well or things I would do differently if I were to get a do-over.
I'm going to share why the low-key, minimum-viable approach to building my business may be the right choice for other Gen X entrepreneurs and business owners.
Topics We Cover in This Episode:
The first thing I would do differently if I had a do-over
My mistake when it comes to social media
The updates I would make on the sales page
Why I am so happy with this launch
So often in the business world, we hear about exponential growth and huge successes, but I think we should change the barometer for how we measure success. I’m happy to celebrate my small successes, little wins, and incremental growth.
If you want to see my ugly sales page, you can check it out here. If you want to learn more about why Gen X women are leaving their leadership positions and careers, check out this link. To learn more about Vanessa Lau’s sabbatical, you can read about it here.
Resources Mentioned
Read why Gen X women are leaving their leadership positions and careers
Find out more about Vanessa Lau’s sabbatical
Additional Resources
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