101: [Greatest Hits] The Trouble with That (and other words to cut out of your marketing)
Want to make your copy sound a little more elegant?
In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes.
This quick episode will help you write stronger, clearer, and more compelling copy by removing one simple word.
We are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better.
This episode is a must for everyone, whether you're a copywriter, an entrepreneur, or you have a corporate day job where you write emails or reports.
Let's go way back to episode six for the trouble with “that” and other words to cut from your copy!
Topics We Cover in This Episode:
The secret to stop using “that” so much
Other filler words you can easily remove from your copy
Why this simple adjustment works so well and keeps your readers engaged
Of course, there will be instances where you need to use these filler words, but in general, cutting them out will make your copy stronger. more elegant, and easier to read.
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Resources Mentioned
Listen to episode 99: 3 tips to make business and life easier over the summer
Additional Resources
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