119: "How do you grow your audience and boost engagement for your podcast or blog?” {Pick My Brain!}
Want to know the secret behind growing your audience without spending a dime on ads? Today I’m answering a “pick my brain” question I got from one of my business buddies, Lauren, about how I've managed to regularly rank in the top 200 (and sometimes top 50!) marketing podcasts on Apple Charts in Canada.
I break down my three key strategies for boosting discoverability and growing your audience organically, including real examples. Whether you have a podcast, blog, or any other type of content platform, this is an episode you need to hear!
Plus, I reveal why some commonly-used naming conventions might actually be working against your growth, and how a few simple tweaks to your approach could dramatically improve your content's searchability.
Topics We Cover in This Episode:
The subtle naming mistake that could be making your content invisible to your ideal audience
The truth about "clever" episode titles and why they might be hurting your discoverability
The specific equipment change that could be the difference between listeners staying or leaving
A powerful keyword strategy that top-ranking podcasts use (but rarely talk about)
Have a burning question about copywriting, marketing, or growing your business? I'd love to feature your question in an upcoming "Ask Me Anything" episode! Head to speakpipe.com/kimkiel to leave me a voice message with your question, or text me directly. Make sure to include your name and contact info so I can give you a shoutout when I answer your question on air!
Resources Mentioned
Listen to Adam Schaeuble Podcasting Business School Podcast
Listen to Lauren Goldstein’s The Biz Doctor Podcast
Episode 113: “How do you continually come up with content ideas?” {Pick My Brain!}
Check out my favourite podcast recording resources on my Resources Page
Additional Resources
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