Kim Kiel

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119: "How do you grow your audience and boost engagement for your podcast or blog?” {Pick My Brain!}

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Want to know the secret behind growing your audience without spending a dime on ads? Today I’m answering a “pick my brain” question I got from one of my business buddies, Lauren, about how I've managed to regularly rank in the top 200 (and sometimes top 50!) marketing podcasts on Apple Charts in Canada. 

I break down my three key strategies for boosting discoverability and growing your audience organically, including real examples. Whether you have a podcast, blog, or any other type of content platform, this is an episode you need to hear!

Plus, I reveal why some commonly-used naming conventions might actually be working against your growth, and how a few simple tweaks to your approach could dramatically improve your content's searchability.

Topics We Cover in This Episode:

  • The subtle naming mistake that could be making your content invisible to your ideal audience

  • The truth about "clever" episode titles and why they might be hurting your discoverability

  • The specific equipment change that could be the difference between listeners staying or leaving

  • A powerful keyword strategy that top-ranking podcasts use (but rarely talk about)

Have a burning question about copywriting, marketing, or growing your business? I'd love to feature your question in an upcoming "Ask Me Anything" episode! Head to speakpipe.com/kimkiel to leave me a voice message with your question, or text me directly. Make sure to include your name and contact info so I can give you a shoutout when I answer your question on air!


Resources Mentioned

Listen to Adam Schaeuble Podcasting Business School Podcast

Listen to Lauren Goldstein’s The Biz Doctor Podcast

Episode 113: “How do you continually come up with content ideas?” {Pick My Brain!}

Check out my favourite podcast recording resources on my Resources Page

Additional Resources

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