59: How small businesses can nail Q4 sales - what you need and what you don’t
I don’t know about you, but every sales coach and marketer that I follow is talking about how to make it rain in the last quarter of the year. With all the hype and marketing about messaging, launches, and year-end promotions, it might feel like a lot of pressure.
If you've been in my orbit for a while, you know I'm all about finding an easier path forward in marketing, copywriting, and sales. In this episode of ill communication, I’m sharing how small businesses can nail their Q4 sales along with what you actually need and what you definitely don’t.
That's not to say building a business and marketing your offers don't take effort, time, energy, or money. They absolutely do! If you want to build a successful business, whether it's a boutique consultancy that operates around $100K to $250K per year, or if you're on track to grow a 7 to 8-figure empire, you need to do the work full stop.
But the toxic hustle culture go, go, go vibe can work for some, but not for many of us, and it has got to go.
That’s why I’m sharing a few things you do need and a few things you do not need if you want to generate more sales in Q4.
Topics We Cover in This Episode:
Why the sleazy sales tactics have got to go
The first step to mapping out Q4 for your business
The best framework for structuring your sales page
The five core sales emails you need in your email sequences
What you do and don’t need to post on social media
The most important thing you need during Q4 and everything you don’t
I hope you enjoyed these tips for your best Q4 yet. Remember, don’t hold yourself back during this quarter! You don’t need to be perfect, but you do need to believe that you can do this. Make sure to get inspired by out-of-the-box promotion ideas in Episode 58.
Get your ticket to attend the writing workshop: The (non-sleazy) sales email sprint for slackers, procrastinators & perfectionists at www.kimkiel.com/emailsprint!
Resources Mentioned
Get inspired by out-of-the-box promotion ideas in Episode 58
Sign up for the Sales Email Sprint
Additional Resources
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