72: How to create a brand voice guide for your small business {Part 2}
In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity.
Your Brand Voice is the words you use, the tone with which you communicate, the rhythm and cadence of your speech and writing, and your personality.
If you haven’t listened to it yet, I invite you to pause and go listen to part 1 in Episode 71 first. It’ll give you the full background into brand voice, what a brand voice guide is, and why all small businesses need one.
In this episode, I’ll lead you through the steps you can take to identify the components of your unique brand voice.
To make it easy, I created a Mini Voice Guide Workbook so that you can easily follow along. Click on the link below to download it!
Topics We Cover in This Episode:
How to research and understand what your quirks and “isms” are
The best tools to analyze your own writing
How to identify your own tone words to describe your brand
How to assign a persona or archetype to your brand voice
So there you have it! I hope you found this episode helpful. When you have your Brand Voice Guide created, it makes outsourcing your copy to your team, subcontractors, and copywriters so much easier because they'll understand how to write in a way that sounds just like you.
Ready to get started? Download your Mini Brand Voice Guide Workbook now.
In our third episode in this mini-series, I'll share a few of the ways you can infuse your voice and personality into your website, your emails, and your social copy. Make sure to watch for it!
Need help with crafting a Pitch Perfect Brand Voice Guide? Reach out to me at hello@kimkiel.com!
Resources Mentioned
Download your Mini Brand Voice Guide Workbook
Listen to episode 71 to learn what your Brand Voice is
Check out the 3 Voice Assessment Tools:
https://www.analyzemywriting.com/
https://www.verbatim.brandvoiceacademy.com/
Additional Resources
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