17: How to get the most out of Black Friday - even if you’re not selling anything
If you’re planning a Black Friday promotion, you’ve probably written your emails, ads, and sales pages, and are busy testing your tech to make sure everything’s connected and ready to go.
You’ll want to bring your A-game to your emails and ads because you’ll be fighting for attention. Make sure to check out my previous episodes and the resources I have linked below to help you prepare.
However, if you, like me, aren’t planning to participate in Black Friday or Cyber Monday promotions, you can still leverage this weekend to your advantage.
In this episode of ill communication, I’m giving you a few extra tips to help your business and your copywriting as we head into this weekend.
Topics We Cover in This Episode:
Start a swipe file
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Participate in Giving Tuesday
I hope you found these tips helpful. Remember, if you choose to participate in Giving Tuesday, you are not only contributing to an important cause, but people are more likely to buy from you if they know that you’re doing good. Check out Yellowstone to Yukon and Kurandza for some inspiration on charities you can contribute to.
So there you have it! A few strategies to help you make the most out of Black Friday, Cyber Monday, or Giving Tuesday, even if you aren’t selling anything.
Like these outside-the-box tips and strategies? You'll love the Joy of Copy Club. Check it out at www.kimkiel.com/copyclub.
Resources Mentioned
Optimize your email Episodes 10
Optimize your email Episodes 11
Additional Resources
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