13: How to write a compelling sales message without being cheesy or sleazy
Imagine being able to write a compelling, emotional sales message that doesn’t come across as sleazy or icky. What if you could whip up that sales message quickly and have it strike the right note with your prospective client? And when you write this message, it gets your reader to take the action you want them to take, whether it’s to book a call, click a link, or push the buy button.
That’s exactly what you’re going to learn how to do in this episode of ill communication. I’m sharing a powerful copywriting formula that has stood the test of time. It’s been used in some of the most successful marketing and advertising campaigns, and in fact, it’s being used on you right now!
This copywriting formula is not only effective, but it is my personal favorite. You can use it to write almost any type of copy. Whether it’s a donation letter, a sales email, or a Facebook ad, this formula will help with it all.
Topics We Cover in This Episode:
What the P4 formula is
Why this formula is so effective
The key components of this formula
How to use this formula in your copy
Remember, P4 works best on audiences that already know, like, and trust you. So use this formula as one of the final messages in your funnel to help people see themselves in that future state and elegantly persuade them to take that next step with you.
I hope you enjoyed this episode! Make sure that you tune in next week, because I’m sharing some of the best tools that help me write high-performing sales copy, and I think some of those tools might surprise you.
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