10: Increase your email open rates with these proven strategies (Part 1)
Think about the snail mail you’ve received recently... If you’re like me, you probably get a lot of bills. You can just tell by the envelope when it’s a bill. They all look official, ominous, and boring. You also probably get plenty of junk mail and fliers.
My favorite kind of mail, however, is something that I rarely receive any more. It’s a letter from a friend or family member, a postcard, or an actual envelope with unique handwriting. This is the kind of mail I open immediately because I’m so curious to see what’s inside.
This got me thinking about emails and what makes readers want to actually open them. There are a lot of lessons we can take from snail mail that we can apply to digital mail. In this episode of ILL communication, I’m sharing the first part of my two-part series on getting your emails opened.
In this first part, I’m highlighting a few simple tips and changes you can make when you send your emails to get people to open and read them. You’ll get my simple do’s and don’ts.
Next week, you’ll get my plug-and-play subject line formulas. We will talk about preheader text in emails and how that can help or hinder your open rates.
Topics We Cover in This Episode:
Average open rates for email marketing
How to determine if your emails are doing well
Why you should write emails like you would write to a friend
Tips for experimenting with your sender’s name
So my friend, before you send your next email newsletter, take a look at the trends and open rates and find any that have higher or lower than average open rates. Then, make note of the sender's name and subject line. Consider changing up your sender name to something friendlier and see if that changes anything. You can even do split testing to see how it performs.
Pay attention to these things the next time you open your own inbox as well. Observe which ones catch your eye, which ones compel you to read, and which ones you gloss over.
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