Kim Kiel

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104: My journey to becoming a freelance copywriter (plus bonus copy tips!), featuring Emily Reagan

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Today you’re going to meet one of the most favourite people I’ve met in this online business world - Emily Reagan. To go along with our summer playlist, I’m sharing a replay from her podcast where she had me on as a guest.

I first met Emily back in March 2020 at an in-person conference, just before the world shut down. I was impressed with her mission to help women, and in particular, military spouses, to create freelancing businesses they can do from anywhere in the world. And in particular, Emily shows you how to become a digital marketing assistant - it’s like a specialized virtual assistant.

Since 2020, I’ve watched Emily’s business and impact soar.

She’s really out there changing people’s lives, helping them create freedom-based, freelancing businesses.

I routinely follow her online for some of the best marketing and techie tips. And her podcast, Unicorns Unite, is a goldmine of information about freelancing, marketing, messaging, and online business.

In this rebroadcast episode, you'll hear about my journey to becoming a freelance copywriter, and why I think there's a lot of misleading messaging out there that makes writing copy seem scary. Plus, I share a couple of my fave copywriting recipes, formulas, and tips that you can take immediately today and start moving forward in your business.


Topics We Cover in This Episode:

  • How I went from working at a nonprofit to quadrupling my income as a copywriter

  • The truth about why writing is so hard for people

  • How I help my clients elevate their copy

  • How copywriters can partner with digital marketing assistants

  • My go-to copywriting formulas that help me tap into my creativity

  • Resources that can help you elevate your copywriting skills


Doesn’t Emily seem like one of the most warm and genuine people on the planet? If you want to learn more from her, make sure to visit her website and follow her on Instagram. You can also learn how to be a member of her workgroup here.

If you’re inspired by my story of leaving my day job to start my own business... heads up! The doors to Summer B-School are closing on July 26th.


Resources Mentioned

Episode 99 - 3 tips to make business and life easier over the summer

Find out more about Emily

Follow Emily’s marketing tips and latest events on Instagram

Apply to be a member of her workgroup

Check out Marie Forleo’s B-School


Additional Resources

Follow the Podcast

Follow Along on Instagram

Follow Along on Facebook

Connect on Linkedin


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Are you following the podcast? I want to encourage you to leave a review and follow today so you don’t miss any future episodes.

I would also appreciate it if you would leave me a review on Apple Podcasts or Spotify! I read each of them, and they help me make sure I am providing the content you love to hear! Plus, you get to pay it forward because it will allow other listeners like you to find the podcast!