Kim Kiel

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21: The "Golden Formula" for delighting your audience

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Today we're taking a tasty little break from regularly scheduled copywriting programming because it's my mission to make your life easier and to demystify and simplify copywriting and marketing so you can get your beautiful voice and message and impact out into the world.

I love sharing tips and hacks to make your business and your life a little easier and more joyful. And that's why today on ill communication, I'm not going to be sharing a copy recipe. Instead, I'm sharing a food recipe for one of the most challenging items on the holiday table. You guessed it, gravy!

The thing is, making gravy can be tricky. There are totally different techniques. Do you shake the flour and water together and then add them to the drippings? Or do you add the flour to the drippings to make a roux and then whisk in the broth? What do you do about the lumps?



Topics We Cover in This Episode:

  • Why I’m not sharing a copy recipe today

  • Why cooking gravy is so tricky

  • The golden formula for cooking gravy



The golden formula for gravy has made cooking big holiday dinners so much easier and more enjoyable for me and my table guests. It's kind of like the copywriting formulas and frameworks I've collected and created over the years. They help take the stress out of writing great copy.

I share oodles of copy recipes and formulas with my newsletter subscribers and Inside the Joy of Copy Club. Join us today!



Resources Mentioned

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“Dramatic Trailer Music" by Ross Bugden

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