26: The X Factor - Why Gen X women are an untapped market
Today, I’m getting on my soapbox.
They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X.
In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you.
The truth is, this generation hasn’t really been invited to the table in the same way that the Boomers and Millennials have. If you haven't considered marketing to Gen X women, you're missing a huge opportunity. This generation of women is amazing, and we make incredible entrepreneurs.
Topics We Cover in This Episode:
Why Gen X women make great entrepreneurs
How Gen X women hold incredible economic power
Why Gen Xers provide an untapped marketing opportunity
Thank you so much for joining me today and hearing my rally cry. I really believe that Gen X women are underrepresented in media, marketing, and small businesses and that needs to change.
Do you agree? Are you curious about what kind of opportunities there are for Gen Xers in business? I would love it if you would reach out to me on Instagram or Facebook and let me know. You can also email me at hello@kimkiel.com!
Resources Mentioned
Send me an email at hello@kimkiel.com
Additional Resources
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