54: To niche or not to niche? 5 surprising benefits of choosing a niche for your business
Let’s talk about the great debate inside marketing and sales- to niche, or not to niche?
In this episode of ill communication, we'll weigh the pros and cons of niching in your business. We'll also talk about how niching affects and influences your marketing and sales. And I'll give you some questions to ask yourself if you want to define or refine your niche a little.
When you first start a business, it can be scary to niche down because you are worried about excluding any business. But the truth is there are many benefits to niching down in your business that might surprise you!
I’m sharing the top 5 surprising benefits of niching down that you need to know if you want to grow and scale your business.
Topics We Cover in This Episode:
Why we should try viewing our businesses through the same lens as ecologists
How niching down is a fantastic way to increase your visibility
Ways that niching down can help you elevate your business and your profit
Questions to ask yourself if you want to define or refine your niche
I hope you found this episode helpful. I encourage you to have fun with this! Play around with it and find what works for you and your business. Your niche doesn’t have to be permanent, you can experiment and change it as you go along.
So, is it time to refine or define your niche? Listen to this episode for questions that will help you choose your niche!
And make sure you're following and subscribing to this podcast so you don't miss any episodes!
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