105: Triple Trouble - why business owners should follow the Rule of 3 in their marketing and copy {Greatest Hits}
In this episode of ill communication, I’m continuing our Greatest Hits series and this episode is one of my personal favorites.
It’s all about the Rule of 3. This rule is a way to organize your copy and your thoughts into a pattern that is memorable to our human brain.
You’re going to find out why the rule of three is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode, you’ll probably begin to see it everywhere.
As Aristotle said, three is perfection. Our brains love patterns and three is the smallest number you need to create a pattern. Once you start infusing this rule into your copy, you’ll love the way it turns out.
Topics We Cover in This Episode:
The reason this rule is so effective in marketing and copy
The science behind why we love patterns so much
Real examples of how you can use this rule to level up your copy
Once you start looking for it you’ll see how good things happen in threes and you can start infusing the rule of threes in your marketing as well. It can really help you write powerful, memorable, and entertaining copy.
Need some expert eyes on your copy before you press publish? Grab a No BS Copy Audit to find out what's working and what could be improved in your copy. For more information, head over to www.kimkiel.com/audit.
Resources Mentioned
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