30: Use Before After Bridge to close more sales
I’ve said it before and I’ll say it again, only rookies write from scratch!
The best copywriters in the business spent the majority of our time researching our clients’ offers, our clients’ voices, and our clients’ customers. And then we take that rich research and we plug it into a copywriting framework or formula to assemble a brilliant marketing or sales message.
In this episode of ill communication, I’m sharing another simple and super effective copywriting formula that you can use for writing Facebook ads, social media posts, emails, and customer testimonials or case studies.
It’s called the BAB formula and I love it for so many reasons. I’m diving into what this formula is, how to use it, an example of it in use, and what to be careful of when using this formula.
It is simple and easy for your reader to understand, and it keeps things super simple for us when we're writing as well.
Topics We Cover in This Episode:
What The BAB formula is
Why I love this formula so much
Examples of this formula in use
Something to be careful about when using this formula
There you have it! The BAB formula is so simple and can be used for a variety of things in your business. I hope you’ll use this formula in an email, testimonial, or social media post this very week!
If you are interested in learning more about the Amplify Your Voice Guides, you can check them out here.
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Resources Mentioned
Find out more about the Amplify Your Voice Guides
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