71: What is a brand voice guide & why small businesses need one {Part 1}
In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging.
It’s something that helps you stand out and shine in the marketplace… especially in a world where we’re seeing more and more copy generated through AI or bots.
When you have this dialed in for your business, you’ll attract soulmate clients to you, and repel the kinds of clients who would probably be a pain to work with.
Understanding this topic is what separates the great copywriters from the mediocre ones.
I’m talking about your brand voice.
Topics We Cover in This Episode:
How understanding your brand voice can help you attract your soul mate clients
The trust you can build with your audience by being consistent with your brand voice
Why sharing your unique voice and personality is a marketing imperative
How to discover your own unique brand voice
Make sure you get prepared for the upcoming Brand Voice series!
Pay attention to the personality and the voice of the brands and businesses you love or interact with. Pay attention to the words and word choices you make when you’re speaking or presenting. Watch how you chat with your friends and family… is that different from how you show up and present yourself online?
Observe your speech patterns and sayings… and next week, I’ll show you how to uncover and define your brand voice.
If you don’t want to wait to DIY your brand voice discovery with me over the next few episodes, reach out to me to find out how I can help you refine, define, and document your brand voice.
Additional Resources
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