125: Why small business owners should share "surprise and delight” content
If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago.
I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal moments that help you connect deeply with your audience.
You’ll learn my game-changing gravy recipe that will transform your holiday cooking experience and I'll even walk you through my "golden formula for gravy" - a foolproof method that takes the anxiety out of creating that perfect, lump-free sauce that will have your dinner guests singing your praises.
It's crucial to occasionally step away from strictly educational content and share something that simply brings you joy - and this episode is a great example of that. In a year that's been challenging for many, these small moments of connection can be a lifeline, helping you build stronger, more authentic relationships with your followers.
Topics We Cover in This Episode:
The mysterious "golden formula" that transforms gravy-making from stressful to sublime
Why imperfect, joy-filled content can be more powerful than constant teaching
A secret technique for adding unexpected depth to your gravy (hint: it involves bourbon!)
How sharing personal delights can revolutionize your audience engagement
The art of creating "pattern interrupt" content that catches people's attention
A copywriter's perspective on breaking free from rigid content strategies
Why 2024's heavy atmosphere makes personal, joyful content more important than ever
The unexpected parallel between making gravy and crafting compelling copy
Ready to make content creation a breeze this holiday season? Get the Content Remix Strategy - Holiday Edition download at www.kimkiel.com/remix and unlock your ultimate guide to stress-free content that keeps your audience engaged.
Resources Mentioned:
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