93: A copy quickie to simplify sales
Are you overcomplicating your sales copy?
I’ve recently noticed while doing some sales funnel audits that many business owners face a common challenge: their sales funnels have become too complicated.
Many of us do this! We overcomplicate the offers, the bonuses, the emails, and the sales copy. And when it's too complicated, it confuses or turns off our buyers.
However, when we simplify and streamline our messaging and offers, sales can actually increase.
In this episode, I’m sharing a very simple copy recipe that you can use today. This particular copy recipe is one of the most simple recipes you'll find, and it can be used for many of your copywriting needs.
Topics We Cover in This Episode:
What this simple and effective copywriting recipe is
Real-life examples of this formula in action
Why this quickie works like a charm
Sometimes we just don't have the time or the energy for the full meal deal. Quickies like this formula can actually be pretty fun and effective. Make sure to use the QOC Copy recipe this week!
Check out how your sales copy could be improved with the easy-to-use Sales Copy Scorecard: www.kimkiel.com/scorecard.
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[00:00:03] Welcome to ill communication, copywriting tips and sales strategies for small business. I'm your host, Kim Keel. I'm a copy coach, sales strategist, and direct response copywriter. It's my mission to help women leaders and change makers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts, and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Hello, hello and welcome to episode 93 of the Ill Communication Podcast. And to be completely honest, I'm recording this episode at the last possible moment. My to do list is a little out of control in my business and in my life right now. You see, baseball season has started, which means we are busy almost every day of the week with baseball practices or games between our two boys, and that's on top of the general household and yard chores. The basement. Renaud, my husband is planning helping my in-laws downsize and move into senior's assisted living situation and all the regular life things. So I'm craving simplicity in my life. When I'm planning meals, I'm looking for the simplest, easiest recipes. I'm prioritizing very simple things like just getting in my weight training and fitness programs in each week and sleep.
[00:01:45] I'm saying no to a lot of things so I can keep things simpler in this busy time of chaos. And it's the same in business and copywriting too. I've been reviewing and auditing a few client sales funnels, the sales pages and emails, and I'm seeing a common theme that often we overcomplicate things. We overcomplicate the offers, the bonuses, the emails, and the sales copy. And when it's too complicated, it confuses or turns off our buyers. But when we simplify and streamline our messaging and offers, sales can actually increase. Now I'm going to dive deeper into a couple of client case studies in some future episodes to share more about why simpler messages may be more effective right now. But right now, I want to share a very simple copy recipe that you can use today. Now, this particular copy recipe is one of the most simple recipes you'll find. It's a great formula for writing Facebook and Instagram ads, and it could be used for social Pinterest posts. You could try it with email. The recipe is the quasi question offer. Click. It's three simple sentences. The first sentence is a question. You ask a question about a problem your reader wants to solve. Now, the trick here is you want the answer to be yes. You don't want to ask a question that some people might say no to. So it has to be a pretty relatable problem that we all want to fix, or a solution that we all want to have or experience.
[00:03:28] The second sentence is the offer. Tell your reader how they can solve this problem with your solution. And the third sentence is the click. Give them the call to action. Tell your reader what to do. Make them click. So here's what the shock could sound like for a coaching business, and a masterclass that you might have to grow your leads for that coaching business. Here are the three sentences. Want more coaching leads without spending all your time on social? Join this free 30 minute masterclass to discover the three powerful steps to get your coaching pipeline flooded with perfect fit prospects. Get instant access to the free masterclass now and then you would insert the link. That's the question, the offer and the click. Here's another example. Worried you might be leaving money on the table because of weak sales? Copy? Find and fill any gaps and growth opportunities for your website, email and sales copy with the Sales Copy Scorecard. Boost your sales when you download this free, easy to use tool at Kim Kilcommon scorecard question offer click. It is such a simple formula and the beauty is in its simplicity. Of course, you wouldn't want all of your messages to be this simple, and with everything in marketing, you want to test and assess how your audience responds to a short, quick message like this.
[00:05:01] But if you're having a busy week or a busy day and you just need to get a post out the door or a Facebook ad up and running, give this super simple shock question offer click formula a try. Sometimes we just don't have the time or the energy for the full meal deal. Quickies can actually be pretty fun and effective, if you get my drift. Anyway, good luck with that. I'll see you next week. Hey, would you like to hang out with me and other women business owners doing rad things in the world, just like you? Then you should join the Joy of Copy Club. It's a group copy coaching experience where you receive access to all my sales templates, writing prompts, and copy recipes so you're never wondering what or how to write. Once a week, you can pop into my open office hours, where we'll live, review and edit any kind of copy you've written. Seriously, you can bring a social post and email or even some edits to your home page, and I'll help you optimize it before you send it out into the world. The Joy of Copy Club gives you the tools and the confidence to get your message out there so you can grow your impact and your revenue. Find out more at Kim Dotcom Slash Copy Club. I'll see you next week.
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