129: Content that builds goodwill and positions you as a trusted authority {A writing prompt for women entrepreneurs}
Ready to become a respected voice in your industry without coming across as pushy or self-promotional?
Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections with other experts in your field. In this episode, I spill the tea on my Beastie Boys-inspired approach to becoming an "ill communicator" (spoiler alert: it's all about being the dopest marketer you can be), and share a game-changing writing prompt that's about to transform how you create content.
Buckle up, because I'm diving deep into the art of crafting a "Top Experts to Follow in 2025" piece that works like magic across blogs, newsletters, and social media. Through real examples from my own network, I break down exactly how to structure this content for maximum impact – and yes, I share the surprising reason why you absolutely need to include yourself in that lineup. Stick around until the end, where I give you a sneak peek at something new I'm cooking up to help take your copywriting to the next level.
Topics We Cover in This Episode:
Why playing it humble might be sabotaging your authority (and what to do instead)
The sneaky psychology behind expert recommendations that makes your audience trust you more
A brilliant networking hack that turns content creation into relationship-building
The unexpected criteria for choosing experts that actually boost your own credibility
How one simple content piece can snowball into multiple marketing wins
The common oversight that could be costing you valuable visibility
A clever framework for crafting headlines that make people stop scrolling
Ready to level up your content game? I'd love to hear your thoughts on a new offering I'm dreaming up – a monthly dose of writing prompts, tutorials, and live copy coaching sessions to help you write with more confidence and impact. Share your input in my quick survey at www.kimkiel.com/WritingSurvey.
And if you're looking to expand your circle of trusted experts, be sure to check out some of the amazing women I mentioned in this episode: Rebecca Vigelius, who's revolutionizing how women CEOs approach sleep and stress; April Stroink, your go-to for making profit first actually work; and Megan Sumrell, who's redefining time management specifically for women's unique needs. These powerhouses are changing the game for women in business, and I can't wait for you to discover their work!
Resources Mentioned:
Share your ideas and thoughts about a new low-priced offer I'm thinking of creating to help you write effective copy, in this short survey
Check out some of the experts I shout out in this episode:
Certified Stress & Sleep Coach, Rebecca Vigelius
Time management & productivity expert for women, Megan Sumrell
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Additional Resources
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