51: Ethical sales and marketing for coaches with Master Coach, Molly Claire
If you've ever thought writing sales copy feels sleazy or you're worried about doing things wrong, this episode of ill communication is for you. I sat down with one of my past clients and a dear soul, Molly Claire.
We had a conversation filled with practical tips to help you write copy that's aligned with your values, speaks to your clients, minimizes harm, and sells your services in an ethical and elegant way.
This is a replay of when I was a guest on Molly’s show, The Masterful Coach Podcast and I know you’ll love it.
Molly is a 7-figure business builder, a solo parent with 3 kids and 2 dogs, the author of a bestselling book, the host of a top-rated podcast, AND a Master Certified Life Coach with her own Master coach certification program.
And she does this all with one of the most joyful dispositions of anyone I’ve ever met. You’re gonna love her.
Topics We Cover in This Episode:
The story of how I became a copywriter
How your message influences your relationship with your audience
The pledge I took to commit to showing up online ethically and authentically
The power of thinking of sales as an act of service, love, and joy
A way to make your copy more readable
How to avoid falling into the trap of coach-speak
How to ethically help people move forward with your offer
How to use The Rule of You for ethical messaging
Tips to minimize harm in your copy
The importance of being mindful of the timeline you give people to purchase
I hope you enjoyed this replay episode with Molly. Please check out her website and her coaching programs, including her Advanced Coaching Certification in Motherhood and Family Life Coaching at mollyclaire.com. And of course, subscribe to her podcast The Masterful Coach Podcast.
Let me know what you think about this episode! Send an email to me at hello@kimkiel.com. I’d really love to hear from you!
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