103: [Greatest Hits] The X Factor: Why GenX women are an untapped market
We are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market.
They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X.
In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you.
The truth is, this generation hasn’t really been invited to the table in the same way that the Boomers and Millennials have. If you haven't considered marketing to Gen X women, you're missing a huge opportunity. This generation of women is amazing, and we make incredible entrepreneurs.
Topics We Cover in This Episode:
Why Gen X women make great entrepreneurs
The incredible economic power we hold as Gen Xers
Why Gen Xers provide an untapped marketing opportunity
Thank you so much for joining me today and hearing my rally cry. I really believe that Gen X women are underrepresented in media, marketing, and small businesses and that needs to change.
Discover how to tap into the Gen X market - or how to leverage your own expertise as a Gen Xer in business by checking out the summer sale of B-School.
Resources Mentioned
Episode 26: Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer
Episode 28: What is B-School and is it worth it?
Additional Resources
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