38: How to craft your BFD statement - and why all businesses need one
In today’s episode of ill communication, I’m sharing a simple and effective marketing tool that will help you amplify your authority and make it so that people want to work with you. I’m sharing how to craft your power statement or your BFD statement- which stands for Big Freakin’ Deal.
Your BFD statement is a short sentence that describes your authority and builds trust with your audience. It quickly and clearly explains why you're the best at what you do, and it helps to differentiate you in your marketplace and it makes people want to work with you.
Business owners and brands should all have a BFD statement. You can use it in your marketing, on your About page, in your social media bios, or in your podcast introductions. So, I’m sharing how to create the perfect BFD statement for your business.
Topics We Cover in This Episode:
What a BFD statement is and why you need one
How you can use this statement to grow your business
How to create your power statement
Examples of effective BFD statements
So there you have it! Everything you need to know about what a BFD statement is, why you need one, and how to create the perfect statement for your business. I hope you found this episode helpful and that you will get started writing your BFD statement today.
If you want some help crafting or reworking your power statement, this is something we regularly do inside the Joy of Copy Club. Learn more about how you can join at kimkiel.com/copyclub.
Resources Mentioned
Listen to the episode all about writing your bio
Additional Resources
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