11: Increase your email open rates with these proven strategies (Part 2)
Last week, at the end of the episode, I let you know that if you tune in this week I will share some formulas for writing subject lines - including my favorite one. That is a technique called an open loop.
You’ll see this technique used frequently in movies and T.V. shows. The cliffhanger entices you to come back for more, which is why it’s one of my favorite subject line formulas.
In this episode of ill communication, I’m sharing part 2 of my mini-series to increase your email open rates. Last week, we talked about how to measure them and the effect your sender name has on your open rates. This week, I’m sharing my tips for subject lines and preview text.
Your subject line is a critical piece of your email strategy because it’s essentially a mini advertisement to get people to click on your email. These subject line formulas are tried and true and sure to increase your email open rates.
Your preview text is just as important as your subject line. It allows you to further amp up the drama for your email and entice people to click.
Topics We Cover in This Episode:
What open loops are
The importance of your subject lines
Why you should be using sentence case in your subject lines
The best subject line formulas
What to put in your preview text
Why you should be using emojis
Personalization
Remember, you should give as much attention to your sender name, your subject line, and your preview text as you give to writing your email. All three of these elements work together.
I invite you to experiment and test the different formulas and strategies I shared in this episode! Observe and analyze your results. Pay attention to what makes people click or reply to your emails.
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Resources Mentioned
Check out my favorite emoji search engine
Additional Resources
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