110: Optimize your sender name so your emails get opened
Recently, I almost marked an email as spam—from someone I know and follow!
Why? Because her name wasn’t in the sender section.
I had no idea it was from her and thought it was spam, which could have hurt her deliverability.
I don’t want this to happen to you! In this episode of ill communication, I’m diving into the importance of putting thought and strategy into your Sender Name.
I’m sharing key do’s and don’ts to help you ensure your emails land where they belong—in your subscribers' inboxes with a Sender Name they know and trust.
Topics We Cover in This Episode:
The three levers that impact your open rates
When to change your Sender Name and when to use your business name
How you can customize your Sender Name to show your personality
One important “don’t” when creating your Sender Name
Remember, you're a human writing an email or a letter to another human. When someone sees your name in their inbox, you want them to open it because they know, like, and trust you. So send great emails, send them as often as you can, and make them high quality, delightful, and valuable.
If you need help with writing emails people want to open and read, reach out for help. DM me on social media, or contact me: https://www.kimkiel.com/contact-kim.
I'd love to know what your biggest copywriting or marketing questions are. What have you been struggling with? Or do you want to pick my brain about a copywriting strategy or a tactic? I'm starting a new Ask Me Anything segment here on the pod. If you have a burning question about business, copywriting, or marketing, or if you want to make an episode suggestion, I'm all ears. Here are two ways you can pick my brain:
Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email, and background info for context.
Send me a text. When you click this link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.
Resources Mentioned
Episode 10 & 11: Increase your email open rates with these proven strategies:
Additional Resources
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