31: Write stronger copy using the 4-U Formula
Ready for a super simple framework that will help you make sure that everything you publish will get eyeballs or clicks?
In this episode of ill communication, I’m sharing the 4-U formula. This is a simple framework or formula that's going to help you assess whether your copy is ready to go out into the world.
The 4 U’s were developed by business coach and serial entrepreneur Michael Masterson and this formula is great for assessing your headlines, titles, email subject lines, Facebook ads, and any kind of short copy. It's also a brilliant formula to assess whether your offer is actually ready to be released.
Topics We Cover in This Episode:
What the 4 U’s are
How this formula works
What type of copy to use it for
This quick, simple, formula is great to remember whenever you are writing short, snappy copy. Remember to think of the 4 U’s and make sure they apply to everything you write. This will help your copy stand out and catch the attention of your ideal audience.
Want some help making sure your copy is magnetic to your readers? Download my free Magnetic Copy Checklist!
Resources Mentioned
Get the Magnetic Copy Checklist
Additional Resources
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