98: 5 quick tips to create scroll-stopping names and titles
What’s in a name?
As a copywriter, this is a question I get asked a lot.
What should I name this offer or webinar?
What should I call my podcast?
How do we name our event?
Full disclosure: I really love naming. Always have!
Several factors go into writing a scroll-stopping, attention-getting name. So in this episode, I'm giving you five quick tips to keep in mind when you're brainstorming and creating names for your products, services, newsletters, webinars, freebies, events, blogs, or podcasts.
Topics We Cover in This Episode:
A simple, yet powerful tip to make sure your audience immediately knows what your offer is
The best method for making sure the name of your offer speaks directly to your dream clients
A quick way to overcome objections right from the start
The key to attracting the right people to your offer
The one thing that smart copywriters never do if they want to write winning names
I hope you loved learning my 5 top tips for creating scroll-stopping names and titles!
Become a naming nerd! Get the free Naming Workbook for more tips, formulas, and examples: www.kimkiel.com/nameworkbook. It’s truly a goldmine of ideas and inspiration for you!
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ILL 98 FINAL.mp3
[00:00:03] Welcome to ill communication, copywriting tips and sales strategies for small business. I'm your host, Kim Kiel. I'm a copy coach, sales strategist, and direct response copywriter. It's my mission to help women leaders and change makers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts, and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Oh, Romeo, Romeo, wherefore art thou, Romeo? Deny thy father and refuse thy name. Or if thou wilt not be but sworn, my love, and I'll no longer be a Capulet. Tis but thy name. That is my enemy. Thou art thyself, though not a Montague. What's a Montague? It is not hand, nor foot, nor arm, nor face, nor any other part belonging to a man. O be some other name. What's in a name? That which we call a rose by any other name would smell as sweet. So Romeo would, were he not Romeo called, retain that dear perfection which he owes without that title. Romeo, doff thy name. And for that name which is no part of thee, take all myself. Ah! One of the most recognized stanzas from one of the most famous of Shakespeare's plays, the aptly named Romeo and Juliet.
[00:01:56] In that passage, Juliet asks, what's in a name? And as a copywriter, this is a question I get asked a lot. What should I name this offer or webinar? What should I call my podcast? How do we name our event? Full disclosure I really love naming. Always have. When I was in high school, I had to write an essay about the classic Canadian novel, Who Has Seen the Wind? I titled my essay Catch Wind of this one. I still remember it because I was so proud of the name. I was such a dork, and I probably still am. When I worked for an environmental law and policy charity, I created a community and donor breakfast event to discuss trends in green energy, environmental regulations, land conservation. I named that breakfast event Green Eggs and Ham and it was a huge hit. I've named quizzes and webinars and trainings for clients. One of my clients, who works in emergency services and with first responders, was creating a transformational program to help reduce stress and improve mental well-being among these servicemen and women. I named her program The Shift, and it was so perfect because her program creates a shift among these people who spend their lives in shift work. And just today, I was watching back and forth with a friend about what she should name her podcast.
[00:03:26] I came up with a freaking incredible name. I honestly can't believe it's not already taken. And if she doesn't name her podcast this name, I'm going to buy the domains or something because it's truly a moneymaking, attention getting name. But as Juliet says, what is in a name? In fact, there are several factors that go into writing a scroll stopping, attention getting name. And in this episode, I'm going to give you five quick tips to keep in mind when you're brainstorming and creating names for your products, services, newsletters, webinars, freebies, events, blogs, or podcasts. And by the way, I'm limited in the amount of detail I can share with you on the pod. So I have a fabulous workbook that expands on everything I cover in this episode. It includes prompts and formulas and examples to help you name anything. I'll put the link to grab that free resource in the show notes. Now let's get into the five quick tips to create a scroll stopping name. The first tip is simple, yet powerful. Be clear rather than clever. While it's tempting to come up with a witty or punny name, clarity always wins. Think about it if your audience doesn't immediately understand what your webinar or resource is about, they'll scroll right past. Avoid complicated industry jargon.
[00:04:52] Don't create or invent new words like consultant or yoga licious. These terms create confusion and a confused mind never buys, even when it's free. Now, in full disclosure, I kind of break this rule with this podcast by calling it ill communication not everyone will get. That's a reference to the Beastie Boys. It's a bit more clever than it is clear. And that's why I have an additional qualifying statement in the title Ill Communication Copywriting Tips and Sales Strategies for Small Business. The second part of that title is very clear. Tip number two include pain points or outcomes. Your title should speak directly to the problems your ideal clients are facing, or the results they can expect from working with you or attending your webinar, or grabbing the freebie they're about to download. When you're brainstorming names, jot down 3 to 5 pain points your dream clients have. Jot down 3 to 5 outcomes or goals they have, and as you brainstorm your names, you can write some focused on solving the problem or some helping them get the solution. The third tip is to anticipate objections and bust them in your title. People often have stories and objections in their mind that prevent them from signing up or saying yes to an offer. Maybe they think they don't have enough time, or maybe they've never been successful in the past.
[00:06:21] By addressing these objections in the name, you can overcome their resistance. Here's an example of a title that tackles a common objection. Top five time Management Hacks for Busy entrepreneurs. Even if you've already tried everything. Tip number four is be specific. Be Uber specific. The more specific you are about who your resource is for, the more attractive it will be to your target audience. Who is your target audience? Call them out in the name. Let's take a generic freebie name for an example. Marketing strategies for solopreneurs. Now let's make it more specific. Seven surprisingly effective Marketing Strategies for Single Moms with a Side hustle. So much more compelling than the generic name. If you're a single mom with a side hustle, you know that resource is going to help you by calling out your specific audience. You make them feel seen and understood, and you increase the likelihood they'll sign up for your offer or your event. And finally, tip number five. You know it's my favorite. Use formulas and frameworks to create a winning name. I've said it before and I will say it again and again. Smart copywriters never write from scratch. We use proven formulas and frameworks to create copy, including titles. I'm going to share a few formulas you can use here, but I really want you to download the free naming workbook listed in the show notes, because it gives you 19 different formulas and examples.
[00:08:00] It's truly a goldmine of ideas and inspiration for you. One formula that works really well is Aida. Write your title so that it has attention, interest, desire, and action. As an example. Stop adult acne three skincare essentials to eliminate acne in three weeks. Do you see how that title is specific? It addresses an objection around time. It tells you who it's for, and it tells you what the outcome will be. Listicles make great titles like this podcast episode five quick tips to Generate scroll stopping names or seven secret habits of busy moms who crush homeschooling without losing their shizzle. How to's make fabulous titles. Here are a couple of how to formulas. How to outcome your audience wants without objection. For example, how to sell your coaching services without ever feeling slick or icky. And another one how your ideal client overcomes problem in timeline. How yoga teachers can transition from in-person to online classes in 30 days. There are a dozen or so more formulas like reverse psychology, the what, why, behind the scenes, and book titles you'll get in that free naming workbook. So for real, just go download it. It's packed with way more tips and examples than I can share here. Plus, it includes four more bonus tips to help you name your next offer, event, freebie or workshop.
[00:09:40] So, to recap the five quick tips to create scroll stopping names and titles. Be clear over. Clever. Address pain points and outcomes. Anticipate objections. Be ultra specific and use formulas for more detailed info, examples, and bonus tips, check out the workbook that accompanies this episode. Go to Kim Kilcommons Game Workbook. When you use the workbook, you'll become a naming nerd just like me. Thank you so much for hanging with me today and indulging my Shakespearean soliloquy. If you enjoyed this episode, please subscribe to Ill Communication Podcast. Please leave a rating and a review. It's a small, small way you can support me and the podcast. I'll be here next week with another hot tip writing prompt or copy recipe to make your business and life easier. I'll see you then. And that's a wrap on today's episode of Ill Communication. Hey, if you're picking up what I'm putting down, I would love if you would leave a rating and a review to let me know. And don't forget to follow the show so you never miss out on the tips, prompts, and strategies I share in every episode. They're designed to make you an ill communicator too. As always, you can check out all the links and resources from this episode on the web page. Just head over to Khimky compered cast. I'll chat with you again next week.
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