123: 5 ways to turn 2025 into your most profitable, stress-free, and successful year yet in small business
Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform your business's copywriting and marketing approach.
I'll share five powerful ways to overcome common challenges like stalled sales, inconsistent messaging, and feeling stuck in your marketing efforts, offering practical solutions to help you generate more revenue with less stress.
Whether you're an entrepreneur whose course sales have slowed down, someone who constantly procrastinates on marketing tasks, or a business owner who struggles to find the right words to connect with your audience, this episode is your roadmap to clarity and momentum.
Topics We Cover in This Episode:
The hidden reasons why your marketing might be falling flat
How to diagnose and overcome your copywriting bottlenecks
A surprising technique for generating consistent marketing momentum
The secret to writing copy that sounds authentically like you
Why your current sales strategies might need a complete refresh
How one email can potentially land you a five-figure client
The critical elements that transform good copy into great, revenue-generating content
A counterintuitive approach to marketing that puts your audience first
Ready to take the next step? I'm offering a limited-time opportunity to transform your 2025 marketing strategy. Book an intro call with me and discover the perfect copy service for your business. But hurry – book your 2025 copywriting service by December 15th to unlock an incredible 20% savings or receive a bonus 1:1 Power Hour call. Don't miss this chance to supercharge your marketing and set yourself up for an incredible year of growth!
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[00:00:03]
Welcome to ill communication, copywriting tips and sales strategies for small business. I'm your host, Kim Keel. I'm a copy coach, sales strategist, and direct response copywriter. It's my mission to help women leaders and changemakers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts, and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Hey hey my friend, and welcome back to the IL Communication Podcast. Now, there are only a few weeks left in the year. Last week I shared some of my personal reflections on the past year, some of the ups and downs. So go back and listen to that. If you didn't listen to it yet. But now I'm thinking about the coming year. What are my goals? What do I want to do differently? How do I want to feel, and who do I want to work with? Maybe you're in a similar place of reflection as well. And if you've ever thought next year is going to be the year I finally get my copy and marketing strategy dialed in, then this episode is for you. I'm sharing five ways to help you turn 2025 into your most profitable, stress free, and successful year. Yet no matter where you are in your business journey, this is for you.
[00:01:48]
If a your sales have plateaued or stalled, if your course or offer that has sold in the past but got a little sluggish in sales in 2024. I've got some ways to support you If you feel like you're a bottleneck in your business with all the copywriting you need to do. Then maybe you want to outsource it or find more efficiency if that's what you're looking for. This is for you. If you are procrastinating sending those emails or updating your web copy, or even making offers that it's causing you to overthink and second guess, and you just wish you could have a little bit more consistency, discipline, and a little bit more momentum. I got you. And finally, if you struggle to find the right words to say in your marketing, you're not sure about what to say or how to say it. Listen. On if you have struggled with any or all of those things in 2024 or let's be honest, even longer, then let's turn that around in 2025. And to sweeten the pot a little bit, I'm running a couple of year end promotions that could save you 20% off your project fee or unlock a super valuable bonus. So let's get into it. If you're struggling with knowing what to say and how to say it, which causes you to procrastinate, second guess yourself and then you don't send those regular emails or you don't update your website copy. You really aren't putting yourself and your offers out there.
[00:03:19]
Then the Joy of Copy Club is a great fit for you. I've talked a lot on here on the podcast about the Joy of Copy Club, so definitely go back and listen to any of those episodes. But in a nutshell, The Copy Club is a done with you copywriting accelerator and mentorship program over four months, I'll help you set a couple of marketing and copywriting goals, and then we'll pick away at those goals together. You'll access my time tested and proven frameworks and swipe copy to help you write sales copy fast, and then you'll bring that draft copy to our laser Group copy coaching sessions, where I'll help you optimize and edit your copy so you can confidently push, send or publish. And I'm telling you if you are done writing mediocre messaging and want to create more consistency, confidence and cash with your writing than the Joy of Copy Club is a beautiful community for you. Just last week, I helped one of our members with one of her emails and it landed her an $11,000 client. If you want to join the copy club, I recommend you join. By December 15th. You'll receive a free bonus one on one Strategy Power Hour with me. These normally cost $350 for an hour, and they can help you unlock the clarity around your message or develop a marketing plan. We can cover so much in one hour. They are super valuable. Now, if you're feeling like a bottleneck in your business, like these copy projects are just never getting done and you need to get them off your to do list.
[00:04:55]
But you're not interested in joining a group program like the Copy Club. If you want more hands on support than a VIP copy, intensive could be a great fit for you. You can choose between a one or a two day intensive. And during your copywriting day, I will take your copy project off your plate and handle it myself. First, you'll fill out a questionnaire that'll give me all the information I need. Then we'll meet in the morning of your VIP day to review your information and agree on the goals. I'll put my head down and strategize and write as much copy as I possibly can. We'll have a brief check in midday to review the draft copy to make sure I'm on the right track. And then at the end of the day, I will deliver all of the copy over to you and I promise you will be impressed. I just delivered a VIP day last week, and when I showed my client the copy, she was moved to tears because I nailed it. I understood her point of view. I got her genius, and I was able to articulate that in a way that nobody had been able to help her before. It was really a moving experience for both of us. But in a day, I can write a powerful home page that hooks your ideal client.
[00:06:09]
I can write a killer about page that highlights your expertise and personality in a way that makes your readers know they instantly want to work with you. In a single day, I could write a stack of 5 to 7 emails or ads or a webinar sign up page and show up sequence. For example, 2024 pricing for VIP days is 1500 for one day, 3000 for two days. But let me tell you, those rates are going up in 2025. If you book before December 15th, you not only lock in 2024 pricing, but you also receive that bonus one on one power session to use anytime in 2025. So if there's a project that's hanging over you, VIP copy intensives will get that done fast. Now, if you're still feeling like a bottleneck, but you want to outsource a project in its entirety, and you want it written with the best customer research and data, with proven strategy and your personality and voice. Then I recommend a custom messaging and copy project. Now this is really where my expertise shines. I have a real gift for tapping into your voice and writing revenue generating copy that sounds like you, and has elegant sales strategies seamlessly woven in. In a custom copy project, I can tackle your entire website, or a sales page, or a sales email sequence. I can write several months worth of weekly emails, or I could create a pitch perfect brand voice guide. Now, this helps you unearth and define your unique voice and personality, and it gives you a roadmap to share with your team or any contractors so they can write for you.
[00:07:53]
When you have a brand voice guide in place, you spend way less time editing because your team knows how to write nearly perfect copy for you. You can release and outsource and delegate more of your copy so it's not a bottleneck anymore. Custom copy projects start at five K, but if you book by December 15th, you could save 20% off that service. So instead of paying $5 for a sales page, you'd pay 4K. It's honestly an incredible deal that I've never offered before. So you can lock that savings in now and we'll agree timelines to deliver it in 2025. Okay, there's one more way to release the copy bottleneck in your business and have me as your copy wing woman on retainer. We can work together for several months where I'll write your weekly emails. I'll tackle a couple of side projects, like a new welcome sequence or an opt in for a new lead magnet. I'm there with you to strategize on the messaging and marketing you need to connect with your audience and generate sales. And then I deliver the copy for you each and every month. There is minimal editing, very little back and forth, very few meetings. I basically write for you. You review it and load it up. This is a white glove service. My clients love it and stay with me for months or even years.
[00:09:14]
In some cases, I have only two spots left for retainers open in 2025. They are custom quoted, but typically they start at $2,500 a month. And finally, if your course or mastermind or group program sales have plateaued, if your sales were sluggish and slow in 2024, then you want my proven strategy brain and my way with words on your next launch. It's probably time to refresh your customer research and generate some new copy. You might also need some new tactics, like a different webinar or masterclass or a mini challenge, and you probably need to have a more robust pre-launch phase in place. All of which is to say, you will want my Hook'em and Book'em launch copy package. The clients I wrote optimized launch copy for in 2024 all had amazing above industry standard results. One client generated $150,000 in just a couple of weeks for an intimate high ticket mastermind. Another client generated close to $750,000 for a $2,000 coaching product, and a third client had an email only launch that generated around 500 K. These are above average results compared to industry averages in 2024. So the copy I write is strategic and gets results. There are also a lot of work, which is typically why I only handle 3 to 6 full funnel projects in a given year. So if you need audience first launch copy for a full live launch, you're looking at a three month lead time. I need one month for research, one month for me to write, and for you to review, and then you have a month of wiggle room to get it loaded up into your systems and attend to any last minute needs.
[00:11:13]
A full launch typically comes in around 15 to $20,000, but if you have a proven offer and you need to optimize for sluggish sales, you will get an ROI with my strategic copy. Plus, you can lock in a 20% savings on launch copy if you book your 2025 projects with me by December 15th. So if you're planning any big or small launches in 2025 and you want to boost sales over the past year, hop into my calendar so we can discuss the right plan for you. So my friend, if you want to have an incredible 2025 where you generate more sales with less stress, I'm your copy Wingwoman get into my calendar to chat about which of these services is right for you. One hook and book launch copy two. Custom messaging and copy projects like websites that sell monthly email sequences or brand voice guides. Three you could book a VIP day for join the Joy of Copy Club or five. Get a fully supported copy and strategy retainer. Remember, if you book your 2025 service by December 15th, you'll save 20% off those custom services over five K, and you'll receive a bonus Power Hour for VIP days. Or if you join the Joy of Copy Club, I'll drop links to schedule your call with me in the show notes, and on that call, you'll be able to share your dreams, your goals, your wishes for 2025, and I can share the best ways I can help you reach them.
[00:12:53]
2025 can be an amazing year for sales, as long as you have the right strategies to build trust, to provide safety and decision making, and to make sure your audience feels seen, heard, and cared for. And you also want to make sure it doesn't sound like an AI bot wrote it. I can help you accomplish all of those things, but please don't wait to get your spot in my calendar. Go ahead and book your call now so we can get you locked and loaded and ready to sell in 2025. Thank you so much for joining me today. Tune in next week where I'll share one of my fave copywriting hacks with you. Bye for now! Hey, thanks for joining me for today's episode. But before you go, I want to make sure you've grabbed a new tool to help you assess the effectiveness of your sales copy. It's an easy to use tool that will help you identify what's working well, and what could be improved among all of the copy assets you have in your business. Grab the Sales Copy scorecard right now to find quick and easy ways to improve your sales copy and boost sales. Get your free scorecard over at khimki.com/scorecard. I'll be back next week with another quick tip writing prompt or sales hack for you.
[00:14:11]
See you then.
Resources Mentioned:
Listen to Episode 122: 8.5 Things I’m grateful for in 2024
Check out the Joy of Copy Club
Book an intro call to see which copy service is a best fit for your business
Additional Resources
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