117: Go from confused to confident. How copy coaching can boost your marketing and grow your sales
Is your copywriting taking too long and still not getting the results you want?
In this episode, I’m walking you through how to go from feeling confused and overwhelmed about your copywriting to becoming confident and efficient. I share my proven strategies that have helped countless business owners write everything from weekly emails to sales pages in record time.
You’ll also hear how one of my Joy of Copy Club members went from having an outdated website she was embarrassed about to launching a completely refreshed site in just weeks – and how she's now booking clients months in advance.
Tune in for a peek inside the Joy of Copy Club and hear how this unique program combines copy frameworks and templates with personalized coaching to help you develop your authentic voice and create marketing that actually converts!
Topics We Cover in This Episode:
The real reason most business owners struggle with their copy (and how to fix it)
How to craft sales pages that sound authentically you
The secret to writing a month's worth of engaging emails in just a couple of hours
The unexpected way your marketing confidence affects every area of your business
Why traditional writing rules might be holding your business back
After hearing about the transformations possible with the right copywriting support, you might be wondering if the Joy of Copy Club could help you too. If you still have questions, book a call and let's chat. If you already know you’re ready to learn how to write revenue-boosting copy with less time and effort, you can go ahead and join the Joy of Copy Club here!
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[00:00:03] Welcome to ill communication, copywriting tips and sales strategies for small business. I'm your host, Kim Keel. I'm a copy coach, sales strategist, and direct response copywriter. It's my mission to help women leaders and changemakers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts, and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Hello! Hello my sweet friend, and welcome to episode 117 of the Ill Communication Podcast. Look, I know what a huge pain writing is for business owners like you and for me, honestly. Not only is there a shit ton of copy to write from your website to weekly emails, to your opt in and welcome sequence sales pages and promo emails, but how you write for online digital marketing is different than what you were taught in school, especially if you're from the generation that learned how to type business letters on an actual friggin typewriter. The writing rules today are totally different, especially if you want to sell your services, find clients, and generate great revenue in your small business. Writing copy and nailing your messaging. Sharing your unique personality and voice are critical to your business success. And my friend, I am here to give you the shortcut to writing all the different copy you need in your business.
[00:01:50] And I'm here to show you how to write faster and more effectively, to get a bigger ROI from the time you spend writing. Now just imagine being able to pound out a month's worth of weekly emails in just a couple hours. Imagine sitting down and writing a compelling sales page in a single sitting that sounds like you and not some slick, cheesy guru marketing agency. I want you to imagine having total confidence and command over your voice and your writing, and what that confidence and momentum in sharing that would do for your business. I'll tell you what would happen. You'd send more emails. Your emails would get opened and clicked on. You'd know how to structure an elegant sales email and sales page without second guessing it constantly and wondering what to say when you know how to share your voice consistently in your marketing, it trickles down to all areas of your business. You make more offers, you book more podcast guest spots, you put yourself out there more, you generate more sales in less time, and without hustling and working harder. And this, my friend, is what happens to the business owners who join the Joy of Copy Club? Now I want to tell you about one of our members. She is a consultant in the nonprofit sector, and she joined because she needed to rewrite her website. It hadn't been updated in years and she was super embarrassed by it. I can relate, I'm sure you can too.
[00:03:27] She for years had been saying she'd make time to update it, and she never did. For years, that task hung over her. So when she joined the copy club, she followed the joy of copy method of combining my copy frameworks and recipes with client focused messaging and her unique personal brand and voice. And she launched a new, refreshed website in a matter of weeks after wasting years staring at the same old website. And then after that, she started sending regular newsletters, something she knew she should be doing but had never done in the ten years of running her business. Writing regular emails is now a weekly practice for her, and her email list is growing. And instead of taking days to write a single email, she now writes them in an hour or less. She's also started launching new offers, hosting more paid workshops, and booking more client calls. Her client calendar is fully booked for the rest of the year, and while she is checking some of these copywriting tasks off of her business, like her website and emails, the biggest change that I have witnessed is in her as a business owner. She has more confidence, more presence, more command. She trusts her ideas and she shares her gifts more readily. The work we do inside the Joy of Copy Club helps members see their own brilliance and gifts, and grow confident in your expertise, and then share it with the world. This member recently said to me, Kim, thanks so much for creating the Joy of Copy Club.
[00:05:08] It's been incredibly valuable. It's moved me into directions in my business that I never, ever, in a million years would have been able to do on my own. I'm a lifelong member of the club. So what is the Joy of Copy Club? It's a four month program and mentorship that helps you dial in your voice, your messaging, and your copy so you write faster, create more marketing momentum, and sell more packages and services in way less time and with way less agony and confusion. When you join the Joy of Copy Club, you get access to my Million Dollar Copy Vault. These are the templates, frameworks, and actual swipe sequences I use to write for some of the top coaches and leaders in the digital space. The copy I write gets thousands of signups for conversion events, and generates hundreds of thousands of dollars in a single launch. You no longer have to wonder what to write or how to write, because you can show up at a call and say, Kim, I'm having a Black Friday promotion at. I haven't started my sales page yet, and five minutes later you'll have a proven to convert, time tested sales page framework to write that sales page in a single day. Not only that, but every month you receive four writing prompts to help you create fun, personable, engaging emails or social content. You'll be able to write a weekly email in minutes that your audience will love, that will keep them connected to you and help them stay warm and ready to buy.
[00:06:38] And you have access to live laser coaching with me. You can drop into any of my open office hours to ask questions, brainstorm ideas, pick my brain, or share copy you've written. You'll get my decades of copywriting experience in multiple industries on your messaging and marketing. This means you can quickly whip off a shitty first draft without spending hours overthinking and second guessing it because you know, you can bring it to live coaching, and I'll make sure it's polished to convert and ready to send. Now, I have been saying that the Joy of Copy Club is the best copywriting accelerator in business marketing mentorship out there, and it is. The members who join typically renew for months and even years because of the level of support, the ongoing updates, and the sales strategies that are working today. It is unparalleled because, let's face it, anyone can give you a template, but nobody else is providing the level of custom coaching, mentoring, and expertise you get when you join the Joy of Copy Club. I'm just going to come out and say it. It's a fucking amazing program and it's a great community of business owners, and I'm kind of done with being shy about it or having it continue to be the best kept secret. If you're ready to join, the doors are open, visit Kim Dotcom Slash Copy Club to get all the details and sign up.
[00:08:03] But I know there's lots of misconceptions and questions people have when they're thinking of joining, so I wanted to tackle that head on right now. You see, one of the comments I hear a lot is I can't attend all the calls, and if I can't attend the calls, I'm not going to get my money's worth. And to that I say, you don't have to attend all the calls. These are drop in open office hours. They are currently on Tuesdays from 9 to 11. Mountain. Some people really thrive and get a lot of shit done by having the date and time blocked in their calendar, and they use the calls to complete their writing and get it reviewed. But if that's not your jam, you can submit your copy to me by email, and I'll review it and mark it up and send it back to you with a video and transcript so you can work through it on your own schedule and create a flow. The other thing I hear is, I don't have time to join right now, or I'll join next month or next year when I have a few more ducks in a row. And when I hear this, I always shake my head because I know that business is going to go on and you're unlikely to make the time to work on this. Copy yourself. Life is gonna life. There is no perfect time because something is always going to happen. But here's the thing the Copy Club gives you the frameworks and recipes and mentorship to create a shortcut to writing your own copy and publishing your content.
[00:09:25] You'll write elevated copy that will attract your next level clients and dreamy customers, so everything will be a little easier as you attempt to manage your growing business and your busy life. When you join the copy club, those must do's they get done and you free up more mental bandwidth for the other things in your business, or even just to allow you a little time to rewatch Kristen Bell and Adam Brody. And nobody wants this for the third or the fourth time. It is so good. Now, sometimes this question is tied in with the concern that maybe you're already enrolled in another program, you're working in it with another coach, or you're in a mastermind. And if that's the case, you probably even need more copywriting support because you'll be motivated to make more offers. Show up more on social, and step into your next level. Self and you need next level copy to support all of that. The Joy of Copy Club helps you get better ROI from those other programs you're already invested in, and even the past ones you've joined. Now, of course, let's talk about the elephant in the room. A lot of us, including myself, are being very careful about our investments these days. Our budgets are tight, so I know you're probably wondering if the copy club is worth $2000 or $500 per month.
[00:10:47] And honestly, the copy Club isn't a low ticket $9 a month offer. It's not free like ChatGPT, but anyone can sell you a template. Everyone is using ChatGPT, but no one else is offering the intimate, personalized laser coaching and accountability you get inside the club that helps you unearth your unique voice and personality, and pair it with elegant and ethical sales copy. Besides, the truth is you cannot work with a quality copywriter for less than 3000 to $5000 per project. Inside the copy club, you tackle multiple projects for a fraction of the cost of working with a professional. You're not just getting a template or a ChatGPT prompt. You're getting years of strategic thinking, proven expertise, and my creative brain on you and your business. But I also want to make sure it's a good fit for you. So there's a 14 day, no questions asked. All joy, no tears guarantee. If you try it for two weeks, don't think it's a fit. It's no problem to leave the program. But in my experience, the vast majority of members not only stay for the whole time, but they renew for months or even years afterwards because the quality of support, coaching and copywriting you get is truly unmatched and the return on investment is a no brainer. You will write copy that fills your client calendar and generates sales. So think about what one client is worth to you for the time being and across their lifetime in working with you. And the Joy of Copy Club will probably provide an instant ROI for you if you get just one client.
[00:12:34] Now, if you're a Gen Xer or millennial or any kind of high achieving business owner who wants to bookmark calls, generate more sales, and have more time and energy freed up to enjoy your life, then the Joy of Copy Club was created just for you. I want you to get the support you've been craving so you can be more consistent, more confident, and more successful in your business. I want you to write badass sales copy in hours instead of days or even months. I want you to be proud to show up and claim your expertise, and boldly share your personality so you more easily attract your ideal buyers and help those who need your gifts and expertise. If you want to explore whether the joy of Copy Club is right for you, or if you have more questions, I want you to find the link to schedule a call with me in the show notes. You can also get more information and book a call at Kim Dotcom Slash Copy Club. I want you to experience the best little corner of the internet. I want you to grow your business, find clients, and share your message with more ease and more effectiveness. Because damn it woman, you deserve this. You work hard for your family. You work hard for your clients. You deserve to have more ease and more joy in your life. And when you join the Joy of Copy Club, your copy and messaging will do the hard work for you.
[00:14:02] Once again, I would love if you're interested, to join the Joy of Copy Club. So visit Kim Dotcom Slash Copy Club. I can't wait to welcome you to the best copywriting accelerator and community on the internet. I hope I'll see you at our next copy club meeting, but if not, I'll be back here in this chair in front of this mic next week with another copy tip, writing prompt or sales strategy to help you grow your business. Bye for now. Hey, would you like to hang out with me and other women business owners doing rad things in the world just like you? Then you should join the Joy of Copy Club. It's a group copy coaching experience where you receive access to all my sales templates, writing prompts, and copy recipes so you're never wondering what or how to write once a week. You can pop into my open office hours, where we'll live, review and edit any kind of copy you've written. Seriously, you can bring a social post and email or even some edits to your home page, and I'll help you optimize it before you send it out into the world. The Joy of Copy Club gives you the tools and the confidence to get your message out there so you can grow your impact and your revenue. Find out more at Kim Keel Comm Slash Copy Club. I'll see you next week.
Resources Mentioned
Write revenue-boosting copy with less time and effort inside the Joy of Copy Club
Book a call to ask questions or see if the Copy Club is right for you
Additional Resources
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