39: [Writing Prompt] How “Love is Blind” can help your marketing
In today’s episode of ill communication, I’m sharing a quick writing prompt. It’s all about taking what’s trending on social media or the news and using it to create content or copy for your business.
Recently, Netflix basically shat the bed on its Love Is Blind reunion and everyone is talking about it. This makes it a great topic to create copy around because so many people are interested in talking about it.
Using something that's trending in pop culture can be a great hook or idea for your content, and in this episode, I’m telling you how to do it.
Topics We Cover in This Episode:
Why trending topics make great copy or content topics
What you can write about depending on your business
Headline and subject line ideas
A word of warning about trending topics
If you're not sure about what to write this week, check out trending topics in pop culture or the news and get inspired to write using this prompt: What Blank Can Teach Us About Blank. Let me know if you use it!
Want more writing prompts? This is one of the many writing prompts I share in the Joy of Copy Club. Join the Joy of Copy Club today!
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Welcome to Ill Communication, Copywriting, Tips and sales strategies for small Business. I'm your host, Kim Keel. I'm a copy coach, sales strategist and direct response copywriter. It's my mission to help women leaders and change makers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Hey there. I'm recording this episode the day after Netflix pretty much shat the bed by not being able to deliver on the province of live streaming. The much anticipated Love is Blind Reunion show. Whether you're a fan of the show or not, if you are on social media last night or today, which is around April 17th, you no doubt saw posts of people disappointed they couldn't tune into Netflix's much hyped live streamed show. People started talking about it last night and they'll probably be talking about it for a few days or even longer, which gives you a great opportunity to leverage this trending news event to create copy or content for your business. Hey, Hey and welcome to episode 39 of the Ill Communication podcast. And today I'm popping in with a quick writing prompt for you. The writing prompt is what blank means for your industry or what we can learn from Blank and Blank refers to a trending topic or a hot pop culture reference.
You take something that's trending on social media or in the news and create a post inspired by or referencing it. So let's take The Love Is Blind Fiasco. If you are a PR or crisis communications firm, you might share tips for handling a media crisis like The Missing Love Is Blind Episode. If you're a customer service expert, you could share five ways Netflix should have handled and communicated about the snafu. If you're a branding expert, you could talk about personal branding for each of the participants. For example, maybe Irina would be positioned as a villain or bad girl brand, whereas Marshall may be more the guy next door brand. And if you're an expert in podcast interviews, maybe you'd point out the do's and don'ts of interviewing and hosting using Nick and Vanessa Leach's example from the event, which, based on what I'm seeing online, wasn't very good either. But full disclosure, I wasn't able to access the live stream last night, and I haven't had a chance to watch the recording yet. But to be honest, I'm not even sure I want to waste my time and energy because I haven't heard a lot of great things about it. But I digress. Using something that's trending in pop culture can be a great hook or idea for your content.
You could take a very serious approach or make it a little more lighthearted and entertaining. After you write your post or your email, it's time to come up with your headlines and subject lines. And here are a few examples to get you started. What we can learn from the Netflix fiasco or What We Can learn From Kim Kardashian. Five Marketing Lessons from the King's Coronation. What Climate change means for Realtors or what the crypto collapse means for investors. You'll find limitless content ideas when you look at what's trending in the news or pop culture. Just a small word of warning. You should choose a trending topic you are at least a little familiar with. Don't write about Love is Blind or the Kardashians. If you aren't a fan or you haven't seen the shows. Even if you're being critical, it helps if you have a decent understanding or background in whatever you're referencing. For example, I would never write a post or email referencing cryptocurrency or the Silicon Valley Bank Collapse or Star Trek Picard. But if Star Trek Picard is your jam, go for it. Well, my friend, if you're not sure about what to write this week, check out trending topics in pop culture or the News and get inspired to write using this prompt. What Blanc Can Teach Us About Blanc. And as an aside, this writing prompt is one of the monthly writing prompts members receive as a bonus inside the Joy of Copy Club.
Each month, members get four writing prompts with a tutorial on how to use them, plus we have time to write and review them together to make sure they're ready to publish. So if you like these writing prompts and the copywriting frameworks I share here on the podcast, I know you'd love the Joy of Copy Club too. I'll drop the link in the show notes so you can check it out and join today. Thank you so much for tuning in to this episode. I'll catch you next week. Hey, would you like to hang out with me and other women business owners doing rad things in the world just like you? Then you should join the Joy of Copy Club. It's a group copy coaching experience where you receive access to all my sales templates, writing prompts and copy recipes. So you're never wondering what or how to write once a week. You can pop into my open office hours where we'll live, review and edit any kind of copy you've written. Seriously, you can bring a social post, an email or even some edits to your home page and I'll help you optimize it before you send it out into the world. The Joy of Copy Club gives you the tools and the confidence to get your message out there so you can grow your impact and your revenue. Find out more at khimki.com/copy club. I'll see you next week.
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