Kim Kiel

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107: My most-popular episode: How to write your small business bio {Greatest Hits}

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Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business.

In this replay episode of ill communication, I’m sharing one of my most popular episodes of all time. It's the number one most downloaded episode on my podcast, and I think it's because it answers a big pain point or a search topic all business owners have.

We're all searching for an answer to the question of how to write your bio.

Your bio is a piece of writing that should share who you are, why you are special and amazing, and pique the interest of your reader so that they’ll want to get to know you a little more and take the next step with you.

The tricky part is that you’re supposed to try to do all of that in just a few sentences, so how do you write a bio you can be proud of that fits everything you want to say?

In this episode, you’ll learn my simple, 5 sentence formula that will strike the right balance of authority and personality and help your reader take the next step with you.


Topics We Cover in This Episode:

  • Mistakes that you definitely don’t want to make with your bio

  • The key to creating a cheat sheet of awesomeness

  • The five sentences every good bio needs


I know that when writing this type of thing, it can be easy to feel braggy or arrogant. But I promise, if you are worried about that, you are not the braggy or arrogant type!

Visit the episode webpage to get a handy recipe card with the 5 Sentence Formula at https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula.


Resources Mentioned

Get the 5 Sentence Formula recipe card

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